Posted: June 28th, 2010 | 1 Comment »
A few days ago, I had dinner with my cousin, Arden Cho, who is an actress/model. During our conversation, she mentioned that she was unhappy about the fact that another actress’ photo showed up in Google when searching for “Arden Cho”. This got me all excited about SEO and I started to babble on about ORM (online reputation management) for a few minutes. In retrospect, I imagine all this sounded like nonsense to someone outside the digital marketing industry. That’s why I decided to write this post to help her and anyone else put their best foot forward. Just follow this simple guide to individual online reputation management and control what Google might tell people about you! Read the rest of this entry »
Posted: May 27th, 2010 | 2 Comments »
I’m obsessed with the past. I spend hours analyzing traffic that has come and gone and links that have already been acquired. I create actionable items based upon past events. As someone who fell in love with marketing, I woke up today and realized I might have fallen out of love. SEO had become and obsession and the industry’s trends swept me up beyond the reach of my normal self. A marketer isn’t someone who looks to the past, but dreams of the future. I began to wonder how as SEOs we could do that and began to postulate on the theoretical. Read the rest of this entry »
Posted: May 10th, 2010 | 1 Comment »
Big money means amazing design right? Well… apparently not. After looking through over 100 logos from the pharmaceutical/medical industry, I think I need a Xanax just to finish this post. These logo designs aren’t exactly terrible, but they lack a certain appeal. I can imagine some marketing executive in a suit pitching the concept to the art director. “I want it to be blue, because we need them to forget about their red and irritated sores. Use a nice classic font like Bookman Old Style to convey how strong the dosage is!”I have yet to decide if this is an inspirational post or not, but let me know what you think of these logo designs from Pfizer, Merck, AstraZeneca and Novartis. All designs belong to their respective companies. Read the rest of this entry »
Posted: April 14th, 2010 | 1 Comment »
Let’s be cliche and beat that dead horse; time is money. You’ve heard it a million times and it’s true to this day. In the game of SEO, you need every advantage you can get. Every link, fix or data point can be the tipping point between success and failure. In such a competitive environment, you can’t afford to waste time. However, that is exactly what we find ourselves doing! Here are five time sinks that every SEO is guilty of, but should avoid.
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Posted: March 30th, 2010 | 1 Comment »
It’s no secret that search engine optimization (SEO) is quickly becoming one of the most powerful tools for internet marketing. Professionals in website development, marketing, PR and sales are clamoring to learn this valuable skill set. The question on all their minds is, “How can I learn SEO fast?!” I wanted to share a few tips on how I went from common blogger to SEO manager for UPrinting.com in less than 18 months.
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Posted: March 30th, 2010 | No Comments »
This post is a comprehensive beginner’s guide to backlink analysis for website optimization and competitive advantage analysis. If you’re new to SEO, you might be wondering, “What the heck is backlink analysis?!” So, let me start by giving you a little background on why backlinks are important. Read the rest of this entry »
Posted: March 11th, 2010 | 1 Comment »
You just spent a few hours banging out a bitchin’ post and go to sleep feeling giddy with excitement. You can’t want to see all the comments and tweets from your readers. The next morning you wake up and rush to turn on your computer. The words “no comments” stare back at you from the screen. You sign on to Twitter and check your @ replies. Nothing. Read the rest of this entry »
Posted: March 8th, 2010 | No Comments »
In a recent blog post, Google admitted their own short comings in optimizing their product websites for their search algorithm. To see the full report, click here to download and learn from Google’s experts as they point out the many mistakes they are guilty of. I think the irony will speak for itself. Read the rest of this entry »
Posted: March 3rd, 2010 | 3 Comments »
Every genius marketer has the predisposition to become overly obsessed with the minor details in achieving perfection and impede the progress of a potentially amazing campaign. Don’t be an anal-retentive lord master of all that is under your domain. If you nitpick at every detail, you will eventually assume the aforementioned title as your official office nickname. Read the rest of this entry »
Posted: March 1st, 2010 | 14 Comments »
Let me preface this entire post by stating that I respect these rich ass companies for being world leaders at what they do. They employ many thousands of people and produce billions in revenue, so hats off to them. But the truth remains that they have some amazingly hideous websites! Read the rest of this entry »
